Yahoo Search Marketing Blog

Category:	Resources
Url:	http://www.ysmblog.com/
Title:	Yahoo Search Marketing Blog
Description:	Remember Overture? Before Google ads came around, they were the leader in search advertising... well, now they're Yahoo Search, and this blog tells you all the ways to succeed with them. Here's what they say: "We want advertisers to win, by receiving quality traffic, both from Yahoo! properties and from third-party publishing partners, large and small. We want our publishing partners to win, as they drive that quality traffic to you, our advertisers. Bottom line: if advertisers win and publishers win, then Yahoo! users win, and we win, too."
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Link added:	Nov 1, 2006
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